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About Us

Who We Are

Premier Life Strategies is a full service life insurance agency that was founded in 2009. It was created on the foundation of cultivating more intimate experiences with both our advisors and our clients. This belief is steadfast in our approach to business. Our agency believes strongly in our independence, which is why we have more than 20 carriers that we work with. Working with multiple carriers enables us to guarantee you the best underwriting and product options available. We don’t owe anything to any of our carriers which means we have zero bias when it comes to selection the best option for you. We have worked with some of the top advisors in the country and we bring that experience directly to our clients. Specialties include: tax-deferral strategies, tax-free retirement planning, business planning, legacy planning, underwriting, and more. We have offices in Roanoke, VA and a processing office in Rancho Santa Fe, CA. Let us show you The Premier Difference – contact us for a quote today!

Why Work with us

Carriers

We have well over 20 life carriers to choose from, as well as a full host of disability, life, asset-based LTC, traditional LTC, and annuity carriers.

Sales Ideas

We leverage our relationships to make sure to bring you the best and brightest sales ideas! We keep our library of sales ideas always up to date

Research

We have an unmatched product and underwriting resource library. Thousands of man hours are spent each year keeping it updated.

Experience

We have decades of experience, ready and waiting to help you protect your family, your business, your retirement, and your legacy.

Expertise

Our team of underwriters has nearly 100 years of senior carrier level or brokerage underwriting expertise to help us get you the best offer.

Service

We believe that a client is forever, and we treat them as such. We strive to maintain an elite level of service for each and every one of our clients

Experience

We have decades of experience, ready and waiting to help you protect your family, your business, your retirement, and your legacy.

Expertise

Our team of underwriters has nearly 100 years of senior carrier level or brokerage underwriting expertise to help us get you the best offer.

Service

We believe that a client is forever, and we treat them as such. We strive to maintain an elite level of service for each and every one of our clients

Sales Ideas

We leverage our relationships to make sure to bring you the best and brightest sales ideas! We keep our library of sales ideas always up to date

Carriers

We have well over 20 life carriers to choose from, as well as a full host of disability, life, asset-based LTC, traditional LTC, and annuity carriers.

Research

We have an unmatched product and underwriting resource library. Thousands of man hours are spent each year keeping it updated.

Membership Advantages

We are members of one of the largest agency networks in the country, Advantage Insurance Network, which gives us (and you) access to top sales ideas, industry trends, underwriting, and more!

The Premier Difference

We want to make sure that you, your business, your loved ones, and your legacy are protected in the way that they deserve. It is our main mission in everything that we do. Let us show you how we do it.

Meet Our FOunder
Barry Wirt, Jr.

Barry Wirt, Jr.

Owner/President

Insurance expert, entrepreneur, and philanthropist, Barry Wirt, Jr. continues to use his influence to do the most good—in both his professional and personal life. He serves as President at Premier Life Strategies and Wirt Consulting. He is the founder and principal fundraiser for the Don and Barbra Smith Children’s Museum, a charitable organization which has hosted more than 50,000 kids in its first year since opening. Barry is also an active board member with the Western Virginia Foundation for the Arts and Sciences—the largest arts and cultural organization in Western Virginia with a mission to create and promote community projects within rehabilitated spaces throughout the area.

Through Premier Life Strategies, Barry works with a select group of high producing agents to serve high income/high net worth business owners and families. As President, he leads his team on all aspects of case design, client engagement, advanced sales ideas and continuous client service improvements. Passionate about finding solutions for large and challenging insurance cases, Barry, along with his advisors, has designed and placed multiple cases over $1.5M in target premiums.

For Barry, the insurance profession is in the blood. He credits his father—a highly successful agent—for teaching him the very best practices of this complex and competitive industry. After graduating from the University of Virginia in 2007, Barry became Mid-Atlantic Brokerage Director for Advanced Planning Services. After just two years, he discovered his talent for recruiting new agents and advisors. In 2009, he became COO of Underwriting Services of America (USA), which he helped grow into an IMO comprised of 40+ firms around the country—many of which Barry actively recruited. That same year, he co-founded Premier Life Strategies along with his father and another partner. In 2013, Barry shifted his strategy and began recruiting independently producing agents for both Underwriting Services and Premier Life Strategies. Since entering the industry, Barry has played an instrumental role placing more than a billion dollars in life insurance face amounts and tens of millions in target premiums.

Barry Wirt, Jr. was born and raised in Roanoke, Virginia. He is proud to be part of a large extended family that remains close to this day. Barry models his work ethic and parenting after the solid example set by his own parents. He is a devoted husband and loving father who enjoys golf, reading and building things. He and his family also share their home with two dogs.