About Us

Who We Are

Premier Life Strategies is a full service life insurance agency that was founded in 2009. It was created on the foundation of cultivating more intimate experiences with both our advisors and our clients. This belief is steadfast in our approach to business. Our agency believes strongly in our independence, which is why we have more than 20 carriers that we work with. Working with multiple carriers enables us to guarantee you the best underwriting and product options available. We don’t owe anything to any of our carriers which means we have zero bias when it comes to selection the best option for you. We have worked with some of the top advisors in the country and we bring that experience directly to our clients. Specialties include: tax-deferral strategies, tax-free retirement planning, business planning, legacy planning, underwriting, and more. We have offices in Roanoke, VA and a processing office in Rancho Santa Fe, CA. Let us show you The Premier Difference – contact us for a quote today!

Why Work with us

Carriers

We have well over 20 life carriers to choose from, as well as a full host of disability, life, asset-based LTC, traditional LTC, and annuity carriers.

Sales Ideas

We leverage our relationships to make sure to bring you the best and brightest sales ideas! We keep our library of sales ideas always up to date

Research

We have an unmatched product and underwriting resource library. Thousands of man hours are spent each year keeping it updated.

Experience

We have decades of experience, ready and waiting to help you protect your family, your business, your retirement, and your legacy.

Expertise

Our team of underwriters has nearly 100 years of senior carrier level or brokerage underwriting expertise to help us get you the best offer.

Service

We believe that a client is forever, and we treat them as such. We strive to maintain an elite level of service for each and every one of our clients

Experience

We have decades of experience, ready and waiting to help you protect your family, your business, your retirement, and your legacy.

Expertise

Our team of underwriters has nearly 100 years of senior carrier level or brokerage underwriting expertise to help us get you the best offer.

Service

We believe that a client is forever, and we treat them as such. We strive to maintain an elite level of service for each and every one of our clients

Sales Ideas

We leverage our relationships to make sure to bring you the best and brightest sales ideas! We keep our library of sales ideas always up to date

Carriers

We have well over 20 life carriers to choose from, as well as a full host of disability, life, asset-based LTC, traditional LTC, and annuity carriers.

Research

We have an unmatched product and underwriting resource library. Thousands of man hours are spent each year keeping it updated.

Membership Advantages

We are members of one of the largest agency networks in the country, Advantage Insurance Network, which gives us (and you) access to top sales ideas, industry trends, underwriting, and more!

The Premier Difference

We want to make sure that you, your business, your loved ones, and your legacy are protected in the way that they deserve. It is our main mission in everything that we do. Let us show you how we do it.

Meet Our FOunder

Barry Wirt, Jr.

Barry Wirt, Jr.

Owner/President

Barry founded Premier Life Strategies in 2009 with his father, Barry Wirt, and another longtime industry leader. Premier Life Strategies has since helped numerous advisors increase their sales while at the same time helping his own clients navigate the life insurance process.

Barry is actively involved in various charitable organizations, including founding The Don and Barbara Smith Children’s Museum (Kidsquare). Barry is a member of the Board of Directors of the Western Virginia Foundation for the Arts and Sciences (Center in the Square), which is Southwest Virginia’s largest cultural arts non-profit. For the last 2 years he has run Microfestivus, one of the East Coast’s largest craft beer festivals. This is the flagship event for The Square Society, another arts non-profit. In his free time, he enjoys golf and hanging out with his amazing wife, Maygon, and their two dogs, Buster and Gidget.

Featured Life Carriers